Le bon coin

If you have anything to buy or sell in France, there is only one place to do it: Le Bon Coin, popularly known as Leboncoin.

I stumbled on this essential piece of information when we were exploring ways to sell our house. A real estate agent assured me, in the knowing way that French people do, that Leboncoin was ‘l’incontournable’ site for selling properties.

“Le Bon Coin?” I asked, surprised and somewhat appalled. It seemed a little, well, ringard. Tacky. Why would I list my nice home for sale alongside a bunch of old furniture and used car deals of the week?

“Et oui,” he shrugged in that very French way that says, Hey, life is crazy, but who are we to question it? It’s the place where the most buyers go to look for real estate as well as everything else. “Ça marche.”

It turns out Le Bon Coin is indeed a ‘good spot’ for literally anything. From jobs to houses to farm equipment. Along with the odd mammoth tooth and stuffed pony. So you can rent a holiday flat while booking language lessons and car-sharing on the way.

After hearing the same thing from two other real estate advisors and finally deciding to sell our property on our own, we dutifully placed the first ad for our house on Leboncoin. And while we also put the ad in a few other places, they were all pretty useless. Leboncoin was indeed l’incontournable.

The site owes its success to a ‘free’ ad formula with paid options for ‘les petites annonces’ (classified ads). The French love anything free, so that strategy was a good start. However, when you really want to sell something it’s easy to fall into the temptation to pay, either to add more photos or boost the visibility of your ad. And that’s where they make their money.

I dug into the story behind Le Bon Coin and it’s rather interesting. Owned by a Norwegian conglomerate with similar sites across Europe, it started up in 2006. It seems the early success of the concept is being further fuelled by COVID-19 and the growing trend to doing everything online. The company recently bought out eBay in France.

“We sold our house on Le Bon Coin,” my husband confided to the nice gentleman who came over last week to buy our leather sofa. Which we’ve also listed on the site, along with a bunch of other stuff we aren’t moving to our new place. We were amazed when the buyer showed up after driving for two hours and paid the requested 200 euros in cash. Another young couple had come the day before and left with our dining table.

I was also amazed that my ad for our washing machine, which works perfectly well but was purchased in 2008 so is selling dirt cheap, attracted so many potential buyers. Unfortunately they all wanted to come and get it right away and I still have plenty of dirty laundry to keep it busy for another few weeks. So that’s pending. There’s been almost no interest in the tumble dryer though. The French still mostly line dry their washing.

It is humbling to part with your property, whether it’s a home or furniture. There you are with your stuff, the items you live with each day, and suddenly it’s splayed all over a public website. One minute you’re sitting on your sofa enjoying a cup of tea and your favourite show and the next, you have nowhere to sit. And don’t tell this to any potential buyers but I am terrible at negotiating prices. This is true whether buying or selling. Either I demand too much or pay full price without negotiating, or I cave too quickly and take a low-ball offer. The whole thing makes me uncomfortable. I have no problem with money per se, but haggling over it makes me feel slimy and cheap.

The fact is that moving to a new place is an opportunity to streamline: out with the old, in with the new. And we are downsizing so we have no need, or room, for so much stuff. Plus, we’ll have no garden, so we have a whole load of garden tools and equipment going spare. I haven’t tackled that ad yet.

Anyone want to buy a lawn mower?