Epic marketing fails

IMG_4277I saw this display of herbal tea at the supermarket the other day and wondered if somehow I’d missed something. Yo, die?

A lot of herbal tea is consumed in France, commonly referred to as ’tisane’. There are entire aisles devoted to tisane at the supermarket, and some pharmacies also sell herbal brews for what ails you.

Apparently this one is a special blend for kids. I’m not sure anyone with the slightest understanding of English will buy it, though. Unless perhaps as a ghoulish joke for Hallowe’en?

30 comments

  1. A.PROMPTreply · October 31, 2015

    Oh, good catch! I think I’d be avoiding that one!

    • MELewis · October 31, 2015

      Yes, better safe than sorry! 😉

    • MELewis · November 1, 2015

      Funny coincidence! Who knew la marmotte was such a popular icon?

  2. Osyth · October 31, 2015

    I have to seek this out and send a box to my daughter …. the one that creased with laughter at a youth in nearby Murat slouching moodily along in a T-shirt bearing the powerful slogan: ‘MEAT’ …..

    • MELewis · November 1, 2015

      I never even saw that brand tea until I moved to Haute Savoie, so not even sure if it’s available everywhere in France. I’m sure she could it add to a large collection of “what were they thinking?”

      • Osyth · November 2, 2015

        She generally just says ‘Ah, you French!’ in a heavily ironic voice 😀

      • MELewis · November 3, 2015

        Don’t you love it when they turn out like us? 😉

  3. NFL · October 31, 2015

    Again they missed the added Yo at the end. Yo.

    • MELewis · November 1, 2015

      You should hire yourself out as an urban marketing guru. Yo!

  4. Steven Cramer · November 1, 2015

    Mmm, I think their Marketing Manager might need a transfer to that remote “see you later don’t come back” office location….?

    • MELewis · November 1, 2015

      Yeah, or maybe France is that location?

  5. Suzanne et Pierre · November 1, 2015

    Too funny…great catch. (Suzanne)

    • MELewis · November 1, 2015

      Thanks, Suzanne! Somehow I don’t think this would have happened in Québec.

      • Suzanne et Pierre · November 2, 2015

        Maybe not as most people are more familiar with English and also there are laws which prevents people from giving English names to products in Quebec or at least restrict its use so it is less common to see English name only on products in Quebec.
        I have often seen instance of strange use of English for product or store names in France. They often don’t seem to do appropriate vetting before picking an English expression thinking that because they are using English they will be considered cool!

      • MELewis · November 3, 2015

        So true!

  6. davidprosser · November 1, 2015

    Even the word Tisane puts me in mind of Agatha Christie and her detective Hercule Poirot. With that in mind there must be something to investigate about this tea. A threat of mass murder in order to extort money from the makers or the Government maybe?
    xxx Huge Hugs Mel xxx

    • MELewis · November 1, 2015

      That’s funny….I’m partial to a tisane before bed myself, but often wonder how they can call certain blends ‘Nuit Tranquille’ as they generally have me up every hour to the Piddle Palace, as you so charmingly call it! Bon dimanche xo

  7. Food,Photography & France · November 1, 2015

    I just can’t imagine how anyone imagined that the kids to whom “yodie” means anything would ever think of drinking a tisane….French marketing on drugs:)

    • MELewis · November 1, 2015

      Unless perhaps they’re putting something illicit in their concoction – maybe I’ll give it a try after all. 😉

  8. cheergerm · November 1, 2015

    Ha, hilarious, would have to try it despite the dire warning. Makes our night time cup of herbal Celestial Seasonings Sleepy Time Tea sound somewhat pathetic.

    • MELewis · November 1, 2015

      Actually, it could be quite nice given the ingredients. We are definitely spoiled here for herbal tea options.. Although some of them taste like nothing more than a wet dog!

  9. wanderingcows · November 1, 2015

    Umm yeah not entirely promising. Does it mean something ?

    • MELewis · November 1, 2015

      Nothing I can find, other than the nickname the makers of the tea, ‘Deux Marmottes’, seem to have given to themselves. Rather curious….

  10. midihideaways · November 2, 2015

    Brilliant – thanks for sharing the laugh!! 😀

  11. BigLizzy · November 2, 2015

    Too funny, Mel! Maybe this is a meta-message. You know, a message about those of us who are noisy, sticky, moody, and often intolerable and often throwing tantrums in the aisles of the very grocery stores where tea is sold. It’s a way to take tiny revenge on the tiniest among us who so step on our last nerves and force us to wonder why we procreated in the first place because it’s surely going to come to naught and they will end up in jail or on heroine or pregnant at 14 despite our very best efforts. LOL! Or, maybe not. Maybe that’s just me. LOL! Thanks for the giggle this morning, my sweet Frenchy!

    • MELewis · November 3, 2015

      Hey, Lizzy, great to hear from you, girl! It’s been awhile…hope all is well with you in sunny Arizona! Funny, you must have sussed out the secret message in the packaging copy. I sense, too, that they are hinting at something like that…but can’t for the life of me find the sense in French. Will try a box and let you know if it has any lasting effect. Maybe I’ll find the fountain of youth! Big bises xxx

      • BigLizzy · November 5, 2015

        Mel, I get that sense, too. I really do. The French are so “funny” about things and it would not surprise me in the least to know that they are wryly “poking” at something like this here. Let’s face it, children suck, but so do all of the parents. Ha! By the way, I’m doing well, my friend. Have taken a step back from blogging because I’m trying to finish my Sci-Fi novel. I’m about halfway done with it. It’s been keeping me really busy. Well, that and the two jobs I work. Sigh. I’m a total crazy-person. But, you knew that. Bises! XOXO

      • MELewis · November 5, 2015

        I did indeed. Much love and luck with the novel – halfway, very impressive!

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