You may read the heading of this post and assume it’s going to be another litany of complaint against France and all things French. You would be wrong, although that would be a reasonable assumption. I am about to tell you that there is a service culture in France. What there is not is a smile culture.
The reasons for that are anybody’s guess. Bad dental work? Stiff facial muscles? A refusal to bend one’s anatomy to social norms dictated by les américains? The fact is that the French do not feel a need to smile all the time. When you get over that expectation, you will enjoy surprisingly good service.
Start by putting aside preconceived notions of what you consider essential to good service: a friendly greeting, prompt attention, gratitude for your custom.
Say you enter a small shop in a typical French town. I am talking about a ‘boutique’ not a ‘grand surface’ – a whole different strategy applies for shopping at the super store. Start by saying a general bonjour to anyone within hearing distance. This will help ensure you blip on the radar as belonging to the civilized world. Look around casually and notice there is another customer already being served by the lone salesperson. At this point you need to be patient. The salesperson – whether the owner or an employee – is unlikely to pay you any attention at all until they finished serving the first customer.
“Madame?” (Or “Monsieur” as the case may be….)
This will be your clue that the person is ready to deal with you. Do not expect any greeting beyond this. The salesperson does not know you or want to know where you’re from or how you are.
But from this point forward you may be be pleasantly surprised. French service is:
The French take pride in their profession, whether as a server or a sales assistant in a specialty shop. Even service sector jobs are held by trained professionals rather than students or casual hires.
The notion of expertise is essential in France. Whether you are looking for a particular wine or widget, you will benefit from service that is generally well informed and experienced.
Unless you arrive just before closing, you can expect to take your time. Many shop owners or sales assistants will go out of their way to show you different options and take the time to help you choose the item that suits you.
- Low pressure
You will not necessarily feel pressured to purchase a more expensive item or even buy anything at all.
- A little bit extra
‘Le paquet cadeau’ is a standard service in the French boutique. Although it has become less of an art in recent years, you will always be offered free gift wrapping. Some of the creations I’ve taken home over the years have been like small works of art worthy of framing.
I’m always amazed at the time people take in shops here. True to my North American roots, I am usually in a hurry. Often I already know what I want and if not I make up my mind quickly. But sometimes I make the effort to slow down a little and take the time, so as not to disappoint the shop owner eager to share his or her knowledge. On those occasions I usually learn something new. And I always go away with a sense of value from the exchange.
Sometimes, as the shopkeeper shows me to the exit, I even take away a smile.
What’s your experience of service in France? Good, bad or indifferent?